Cleaning company: bookings up 150%
+150%cleaning bookings
+20%clients in 3 months
Facebook & Instagram ads
Reach the people nearby before they start searching
Social ads put your business in front of locals by area, age and interests — perfect for openings, promotions, seasonal offers and services people don’t search for every day.
Prices published up frontAd accounts in your namePlain-English monthly reports
Every month we
- Find the right audienceLocation, age, interests, lookalikes
- Create and test adsImages, video, offers, copy
- Send leads to youLead forms, Messenger, calls, bookings
- Retarget visitorsBring back people who almost booked
- Report in plain EnglishCost per lead and what’s next
When social ads make sense
Social ads create demand; search ads catch it
Good fit
- Grand openings and new locations
- Promotions, memberships, events
- Restaurants, beauty, fitness, cleaning, education
Works best with
- A clear offer (first-visit deal, free estimate)
- Real photos or short videos of your work
- Fast replies to messages and lead forms
We’ll tell you if it isn’t
- Emergency services people search for (start with Google)
- Very small areas with little audience
- Industries with ad restrictions — we check first
What’s included
Set up right, optimized every week
Audience research
Who buys from you — area, age, income, interests — and lookalike audiences from your customers.
Ad creative & copy
Ad copy and image or video ads built from your own photos; new versions tested every month.
Lead forms & Messenger
Instant forms, Messenger or WhatsApp ads, and booking links that send leads straight to you.
Meta Pixel & tracking
Pixel and conversion API setup so Facebook learns which people actually become customers.
Budget & bid control
We move money to the ads and audiences that bring leads, and pause the ones that don’t.
Monthly report
Spend, leads, cost per lead and the tests we’re running next.
Pricing
One fee table, published up front
Same fee table as Google Ads, based on your total monthly budget across Facebook, Instagram, Google and any other platform we run. Ad spend is paid directly to Meta.
| Monthly ad budget | Management fee |
|---|---|
| Under $600 | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
| Service term | One-time setup |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months | $0 + AI search optimization included |
The setup fee covers account and conversion-tracking setup, audience and keyword research, the first campaigns and ad copy. Longer terms lower it; a 12-month term waives it.
Results
Social ad results from our clients
Read the case study
California tent brand
561%return on ad spend
−25%cost per click
Education company: sales up 127%
+127%sales growth
−48%click and acquisition cost
FAQ
Questions owners ask before they start
Should I start with Facebook ads or Google Ads?
If people already search for what you sell (a plumber, a dentist, a mover), start with Google. If you’re creating demand — an opening, a promotion, a new class — Facebook and Instagram usually work better. Many clients run both.
How is the fee calculated?
Same fee table as Google Ads, based on your total monthly ad budget across platforms: $300/month under $600, $599/month from $600 to $3,999, then 15%, 14% or 12%. Ad spend is paid directly to Meta.
Do I need to provide photos and videos?
Real photos and short videos of your business work best, and we can edit them into ads. We can use licensed stock images for some ads, but your own work always performs better.
How fast can ads start?
Usually within 3–7 business days after we get access to your Facebook page and ad account.
See what’s holding your business back online
Book a free 15–30 minute review. We look at your Google listing, website, reviews and ads next to the top competitors near you, then tell you what to fix first — whether or not you hire us.