Google Ads management

Be the business people call when they search

We build and run Google Search, Maps, Local Services and Microsoft Ads for local businesses — tracking every call and form, and cutting the clicks that never turn into customers.

Prices published up frontAd accounts in your namePlain-English monthly reports

Every month we

  • Build and test the adsKeywords, copy, extensions, A/B tests
  • Track calls and formsSo you see cost per lead, not just clicks
  • Block wasted spendNegative keywords, schedules, locations
  • Fix the landing pageThe page decides who calls
  • Report in plain EnglishSpend, leads, what’s changing next
When Google Ads makes sense

Google Ads works best when people already search for you

You need customers now

  • SEO takes months; ads can show on page one this week
  • New business or new location
  • Seasonal rush (tax season, summer moves)

Competitors are already advertising

  • They take the top spots above Maps
  • Your listing gets pushed down
  • You only get the leftover clicks

Your jobs are worth a lot

  • One new client pays for months of ads
  • Law, dental, remodeling, moving, auto
  • High-value services worth bidding on
What’s included

Everything that decides your cost per customer

Search & Maps campaigns

Split by service and area, so your budget goes to the jobs you want most.

Local Services Ads

Google Guaranteed / Google Screened setup where your industry qualifies.

Microsoft Ads (Bing)

Copies your best campaigns to Bing, Microsoft Copilot and Yahoo — often at lower cost per click.

Call & form tracking

Every call and form is counted, so we optimize for leads instead of clicks.

Wasted-spend control

Weekly search-term review, negative keywords, ad schedules and location exclusions.

Landing page fixes

Clear offer, reviews, click-to-call and a short form. We can build the page if you need one.

AI chat ads

ChatGPT and Copilot ads where your industry is eligible — same fee table, no extra channel fee.

Monthly report & manager

One account manager you can call or email, Monday–Friday 9am–6pm ET.

Pricing

One fee table, published up front

The fee covers Google Search, Maps, Performance Max, Microsoft Ads, Facebook, Instagram and AI chat ads, based on your total monthly budget across platforms. Your ad spend goes straight to the platforms — we never mark it up.

Monthly ad budgetManagement fee
Under $600$300 / month
$600 – $3,999$599 / month
$4,000 – $49,99915% of ad budget
$50,000 – $90,00014% of ad budget
$90,001+12% of ad budget
Service termOne-time setup
1 month$699
3 months$499
6 months$299
12 months$0 + AI search optimization included

The setup fee covers account and conversion-tracking setup, audience and keyword research, the first campaigns and ad copy. Longer terms lower it; a 12-month term waives it.

Results

Google Ads results from local businesses

Contractor · Google Ads

Hawaii contractor: 2,500+ customer contacts in 10 months

2,500+contacts in 10 months
+632%website visits
22%ad conversion rate
−40%cost per click
Read the case study
Law firm · Google Ads

New York law firm: landing page conversion up 80%

+80%landing page conversion
+121%click-through rate
−48%cost per click
90%close rate on qualified inquiries
Read the case study
Cabinetry · Google Ads

California cabinet company: conversions up 580%

+580%conversion rate
+221%click-through rate
+480%top-position impressions
−31%cost per click
Read the case study
FAQ

Questions owners ask before they start

Is $600–$1,000 a month enough for Google Ads?
For many local businesses, yes — restaurants, beauty, auto repair and home services often start there. We start small, prove what works, then scale. High-value industries like law or remodeling may need more, and we’ll tell you upfront.
How is the management fee calculated?
It’s based on your total monthly ad budget: $300/month under $600, $599/month from $600 to $3,999, then a percentage (15%, 14% or 12%) for larger budgets. Ad spend is paid directly to Google.
Who owns the Google Ads account?
You do. We create the account in your name, or use your existing one, and manage it with admin access. Your data and history stay with you.
How soon will my phone ring?
Campaigns usually launch within a week and calls typically start in the first one to two weeks. Expect two to three months before results are stable. Be careful with anyone promising results in three days.
Do you run Local Services Ads and Microsoft Ads too?
Yes. We set up Google Local Services Ads where your industry qualifies and copy your best campaigns to Microsoft Ads (Bing and Copilot). They’re covered by the same fee, based on total budget.
Can I stop anytime?
Yes, with 30 days’ notice. The shortest term is one month. Longer terms only reduce the setup fee.

Find out where your ad budget is leaking

Send us your website (and ad account, if you have one). We’ll show you the searches you’re paying for, the ones you’re missing, and what we’d change — free.

Call Free Review