Case study
How two online education brands grew enrollment
What was wrong, what we did and what happened — with numbers from the clients’ ad accounts.
Online Chinese course · Hantok
Hantok: sales up 127%
Online courses for learners of Chinese as a second language. Entering overseas markets, they had no connection with overseas Chinese parents, a new-brand trust problem and low web checkout conversion. We worked on landing pages, Google Ads and Facebook ads together.
120%+growth in orders
−48%click and acquisition cost
+127%sales growth
The problem
- No connection with overseas Chinese parents
- New-brand trust issues with selective parents
- Low web checkout conversion for online courses
What we did
- Re-ran A/B tests across product ad groups
- Used data to pick priority countries and regions
- Reset bidding; built landing pages for ~10 products and refined them for top regions
Full data and screenshots: ZOOMPOINT case page (Chinese)
Online language platform · Facebook ads
Online language platform: sign-ups +40% in two months
An online platform for language courses facing more competitors and stalled sign-ups. We ran targeted Facebook ads with A/B tests on creative, copy and landing pages.
+40%sign-ups in 2 months
2×paid conversion rate
3×growth in return on ad spend
The problem
- Stalled user sign-ups
- Low visitor-to-paid conversion
- Weak return on ad spend
What we did
- Ads aimed at likely language learners
- In-depth A/B tests on creative, copy and landing pages
- Interest targeting for people interested in language learning
Full data and screenshots: ZOOMPOINT case page (Chinese)
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