Case study
How a New York law firm made every click count
What was wrong, what we did and what happened — with numbers from the firm’s Google Ads account.
New York · Law firm
New York firm: landing page conversion up 80%
A firm with thousands of cases and a 96%+ success record, looking to reach New York’s Chinese community through Google Ads. Over 18 months, qualified inquiries closed at a 90% rate.
+80%landing page conversion
+121%click-through rate
−48%cost per click
+218%top-position share
90%close rate on qualified inquiries
The problem
- A designer-built site that looked good but didn’t drive contact
- Incomplete trust signals and a weak mobile experience
- Mixed case types — many inquiries outside the firm’s practice
What we did
- Rebuilt landing pages for conversion: CTAs, credentials, results, forms and chat
- Full keyword research and search-intent analysis
- Separate ad groups, keywords, copy and landing content per case type
Full data and screenshots: ZOOMPOINT case page (Chinese)
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