Case study
How two contractors got Google Ads working
What was wrong, what we did and what happened — with numbers from the clients’ Google Ads accounts.
Hawaii · General contractor
Hawaii contractor: 2,500+ customer contacts in 10 months
A 15-year general contractor doing new builds, remodels and additions. They used to buy leads from third-party platforms — expensive and hard to close. We rebuilt the website and split ads and landing pages by project.
2,500+contacts in 10 months
632%more website visits
22%ad conversion rate
166%higher click-through rate
−40%cost per click
The problem
- The website looked nice but didn’t convert, especially on phones
- Kitchens, baths, roofing all in one campaign
- Buying leads from third-party platforms — expensive and hard to close
What we did
- Rebuilt a responsive, conversion-focused website
- Researched competitors and keywords to find high-intent “project + location” searches
- Separate ads, keywords and landing pages for each project type
Full data and screenshots: ZOOMPOINT case page (Chinese)
California · Cabinets
California cabinet company: conversions up 580%
An RTA cabinet wholesaler and retailer offering free design and estimates. They had run Google Ads for a year with poor returns and no time to manage it.
580%higher conversion rate
221%higher click-through rate
480%more top-position impressions
−31%cost per click
The problem
- A year of Google Ads with poor returns
- Ads weren’t bringing people to the showroom
- Broken conversion tracking — no clear view of results
What we did
- Analyzed ad history to cut wasted keywords and audiences
- Competitor analysis to improve landing pages
- Fixed the website’s conversion tracking events
Full data and screenshots: ZOOMPOINT case page (Chinese)
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