Beauty marketing pricing: reviews first, then ads.
Neither reviews plan needs an ad budget: Google Profile Management is $199 a month and Reviews Starter is $299 a month, both billed quarterly. Once your reviews are in good shape, Reviews Starter clients can add Google Ads for $250 a month (billed monthly, ad spend separate). No membership fee, no long-term contract.
Google Profile Management
Billed quarterly, every 3 months. No ad spend needed.
- Google Business Profile optimization + 2–3 posts a week
- Photos, services and hours kept up to date
- Consistent Yelp, Apple Maps and Bing info
- Review replies: AI drafts, a person reviews
- Monthly report
- Submission to 50 local platforms
- Review-invitation and missed-call texts
- Mobile booking website
Reviews Starter
Billed quarterly, every 3 months. Just $100 more than Profile Management for a full set of client tools.
- Everything in Google Profile Management
- Submission to 50 local platforms, public list
- AI review-invitation texts New
- Missed-call text-back New
- Mobile booking website (domain and hosting included)
- Basic AI search optimization
- Monthly report: reviews + calls
Add Google Ads
For Reviews Starter clients; the ads part is billed monthly. Ad spend is separate and paid straight to Google — we suggest $600–1,000 a month.
- All Reviews Starter services stay
- Every AI service included (see below): AI booking assistant, AI search optimization, Facebook / Instagram / TikTok content
- Google Search + Maps ads, set up and optimized day to day
- Keyword analysis and filtering out wasted searches
- Bids adjusted by area and time of day
- A/B testing of ad copy
- Holiday and seasonal promotion updates
- Ad results in your monthly report: spend, calls, bookings
Only want Google Ads because someone at your shop already handles the profile and reviews? Ads management alone is $459 a month (billed monthly, ad spend separate). Multi-location owners get a discount from the 2nd location on; we quote by number of locations. For head spa pricing and ad benchmarks, see our 2026 Head Spa Industry Report (in Chinese).
Everything in one table.
| Service | Profile Mgmt | Reviews Starter | Reviews Starter + Ads |
|---|---|---|---|
| Monthly fee | $199 | $299 | $299 + $250 |
| Billing | Quarterly | Quarterly | Reviews quarterly, ads monthly |
| Setup fee (one time) | $199 | $299 | No setup fee for the ads part |
| Separate ad spend needed | No | No | Yes, paid straight to Google |
| Google profile optimization + 2–3 posts a week | ✓ | ✓ | ✓ |
| Yelp, Apple Maps, Bing profiles | ✓ | ✓ | ✓ |
| Review replies (AI drafts, a person reviews) | ✓ | ✓ | ✓ |
| Submission to 50 local platforms | — | ✓ | ✓ |
| AI review-invitation texts | — | ✓ | ✓ |
| Missed-call text-back | — | ✓ | ✓ |
| Mobile booking website | — | ✓ | ✓ |
| Basic AI search optimization | — | ✓ | ✓ |
| Full AI search optimization (all 8 parts) | — | — | ✓ |
| AI booking assistant (answers clients 24/7 on your site) | — | — | ✓ |
| AI social content (at least 1 post a week each on FB / IG / TikTok; 1–2 a week while a new location opens) | — | — | ✓ |
| AI phone answering, AI rebooking texts (coming soon) | — | — | Free when launched |
| Google Search + Maps ads | — | — | ✓ |
| Monthly report | Profile & reviews | Reviews & calls | Ads + reviews + calls |
Help ChatGPT and Google AI Overviews know — and recommend — your shop.
Only for Reviews Starter + Google Ads clients; not sold separately. Reviews Starter already includes basic structured data and llms.txt; clients who add ads get all 8 parts below every month.
AI visibility check
Every month we ask ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot 20 local questions in English and Chinese, and record whether you’re mentioned, how you’re described and which sources are cited.
Consistent business facts
Your English and Chinese name, address, phone, hours and services match across Google, Bing, Apple Maps, Yelp, Facebook and data aggregators. When facts conflict, AI tools hesitate to recommend you.
Structured data
Schema markup for your business type, services, service area and FAQs, linked to your listings so AI tools know they’re all the same business.
Answer-first content
Real customer questions written as a one-sentence answer plus detail — 4 new ones a month, in English and Chinese. It’s the format AI tools quote most.
Open to AI crawlers
We add an llms.txt file (a plain summary of your site for AI) and allow ChatGPT, Perplexity, Claude and other AI crawlers to read your site.
Bing & instant indexing
Bing Webmaster Tools and IndexNow, so search engines hear about every update right away. Microsoft Copilot answers from Bing’s results.
Third-party mentions
AI trusts what others say about you. We review legitimate directories, local media and community sites, fill the gaps, and can pair this with a press release.
Reviews & monthly report
We invite customers to mention the service and city in their reviews (never scripted or rewarded). Your report shows how often AI mentions you and how the cited sources change.
Questions we check each month, for example
- best massage spa near me
- head spa in Flushing with good reviews
- nail salon that speaks Chinese
- 附近哪家按摩店评价最好？
Nobody can guarantee that AI will recommend you. What we do is make your shop easier for AI to find, understand and trust — and show the results every month.
When should you add Google Ads?
Ads pay off best once your reviews are in good shape. Dalin covers how to use ads and where money usually gets wasted (videos in Chinese).
Reviews Starter + Google Ads clients get every AI service.
None of these AI services are sold separately. They’re all included in Reviews Starter + Google Ads ($549 a month). Items marked “Coming soon” are switched on free for clients on this plan when they launch.
AI booking assistant
Sits on your website and answers prices, services and hours in English and Chinese, 24 hours a day. When a client leaves a phone number, their name, number and the full conversation go straight to your email.
AI search optimization (GEO)
Every month we check how ChatGPT and Google AI Overviews describe your business, then fill in missing facts and Q&A content so AI tools find it easier to recommend you.
AI social media content
At least 1 post a week on each of Facebook, Instagram and TikTok (1–2 a week while a new location is opening). You supply the photos and videos; we edit, write captions and schedule. AI drafts, a person reviews, and you approve before anything is posted.
AI phone answering
When the shop is too busy, AI answers in English and Chinese, gives prices and hours, and sends you the time the client wants to book.
AI rebooking texts
Reminders after 30/60/90 days without a visit, birthday messages and membership-expiry reminders — only to clients who agreed to receive texts.
AI review replies
Every Google review gets a reply: AI drafts it, a person reviews it before it goes out.
Paying, stopping and refunds — spelled out up front.
Payment
Automatic credit card billing. Ad spend goes straight to Google, not through ZOOMPOINT.
Contract and stopping
Both reviews plans are billed quarterly and can stop at the end of any quarter, with a WeChat reminder 14 days before. The ads part is monthly and stops with 30 days’ notice — no penalty.
Refunds
If a listed service isn’t delivered on time, we refund pro rata. If you choose to stop mid-quarter, that quarter isn’t refunded.
Upgrade credit
Upgrade from Profile Management to Reviews Starter within 3 months and the $199 setup fee is fully credited — you only pay the $100 difference. Upgrade mid-quarter and the unused balance is credited in full.
Pricing questions
How much do I pay each month?
Add Google Ads: another $250 a month, billed monthly; ad spend is paid straight to Google.
Why don’t you charge a membership fee?
Who receives the ad spend? How much should I budget?
Profile Management or Reviews Starter — which should I choose?
Can I start with Profile Management and upgrade later?
I have several locations. How is that priced?
Can I buy AI search optimization on its own?
How are the AI services priced?
Not sure which to pick? 15 minutes will make it clear.
Tell us how many beds you have, roughly how many clients you see each month and your budget, and we’ll work out which plan makes the most sense. Whether or not we end up working together, you’ll get honest advice. The call is free and there’s no pressure.
- Add us on WeChat, or leave your phone number on the right
- A consultant contacts you within 1 business day to set a time
- We talk for 15–30 minutes by phone, WeChat or Zoom