✦ New: Google Profile Management · from $199 a month · no ad spend · every price public Profile Management · from $199/mo · no ad spend See pricing →

Marketing for beauty businesses · Massage spa · Foot spa · Head spa · Nails · Lashes · Skin careWe bring clients through your door — and help you keep them.

ZOOMPOINT has run Google marketing for U.S. local businesses for 15 years. Now one system takes care of three things for you: nearby clients find you on Google, missed calls get an automatic text back, and clients who visit leave real reviews. English and Chinese team, with a report every month.

5.0 client rating
Google Ads Partner
Real office in New Jersey
It happens every day

Three things quietly costing your business clients.

The problem usually isn’t your skill or your prices. It’s that nobody looks after a few steps between a client searching and coming back again.

📵

The phone rings and nobody answers

Your therapist is with a client and can’t pick up. A caller who can’t get through usually doesn’t wait — she calls the next shop in the results. You paid for the click and still lost the client.

⭐

Too few reviews, so clients don’t tap

On Google Maps a client sees several shops at once and compares stars and review counts first. Plenty of great shops have only a dozen reviews and lose at first glance.

🔁

Regulars drift away and nobody reminds them

When a regular hasn’t been in for two or three months, she’s usually not unhappy — just busy. Without a reminder at the right moment, she slowly becomes someone else’s regular.

ZOOMPOINT beauty services

One system for every step, from “found you” to “booked again”.

ZOOMPOINT splits marketing for beauty businesses into four steps. Each step has clear deliverables, and your monthly report says what we did and how it went.

STEP 1

Get found

Reach nearby people looking for massage, nails or lashes

Google Ads Available
Search and Maps ads, targeted by area, time of day and keyword
Google Business Profile + 50 local platforms Available
Profile optimization, weekly posts, consistent info on 50 platforms with a public list
Website + AI search optimization New
A mobile booking website that ChatGPT and Google AI Overviews can understand too
STEP 2

Catch every lead

No call or question slips through

Missed-call text-back New
Missed calls get an automatic text in your shop’s voice, with a booking link
AI booking assistant Top plan
Answers prices, services and hours on your website 24/7 in English and Chinese, and alerts you when a client leaves a number. Try the demo →
AI phone answering Coming soon
When the shop is too busy, AI answers in English and Chinese and notes when the client wants to come in
STEP 3

Reviews

Let happy clients speak for you

AI review invitations New
An automatic text after each visit invites a review. Every client is invited — no filtering, no ghost-writing
AI review replies + bad-review alerts New
Every review gets a reply, drafted by AI and checked by a person; you hear about bad reviews right away
STEP 4

Repeat visits

Help regulars remember to come back

AI rebooking texts Coming soon
30/60/90-day reminders, birthday messages, package-expiry reminders, offers for open time slots
AI social media content Top plan
At least 1 post a week on each of Facebook, Instagram and TikTok (1–2 a week while a new location opens), drafted by AI and reviewed by a person
Available Running in client shops for years New Included in Reviews Starter, and kept when you add ads Top plan Included in Reviews Starter + Google Ads, not sold separately Coming soon Free for top-plan clients when it launches 📊 Every plan includes a monthly report
Do the math

How much do missed calls cost your shop each month?

Move the sliders to match your shop.

Busy hours, after closing, when every therapist is with a client
Lost each month, roughly
$1,559

Get a free call checkup →

This is an estimate for reference only. Want the real number? ZOOMPOINT can set up call tracking for 2 weeks at no cost, so you can see exactly how many calls go unanswered each day.

Plans & pricing

Reviews first, ads second. Every price is public.

Neither reviews plan needs an ad budget, and both are billed quarterly. Once your reviews are in good shape, add Google Ads month to month. No membership fee, no hidden costs.

Get your Google profile managed first

Google Profile Management

$199 /mo

Billed quarterly, $199 setup fee. No ad spend needed.

  • Google Business Profile optimization + 2–3 posts a week
  • Consistent Yelp, Apple Maps and Bing info
  • Review replies (AI drafts, a person reviews)
  • Monthly report
  • No 50 platforms, texting or website
See the full comparison
Reviews are solid — you want more new clients

Add Google Ads

+$250 /mo

For Reviews Starter clients. Ad spend is separate; we suggest $600–1,000 a month.

  • All Reviews Starter services stay
  • Google Search + Maps ads set up and optimized
  • Bids tuned by keyword, area and time of day
  • Ads billed monthly — add or stop anytime
  • Ad results added to your monthly report
Free consultation

For the full feature comparison, payment terms and refund rules, see Plans & pricing.

Customer Story

Lily’s shop went from “waiting for clients” to “the phone won’t stop ringing”.

Lily has run a massage shop in New Jersey for 8 years, mostly on referrals from regulars. She had tried Yelp Ads and Groupon without much luck.

When she came to us she was skeptical — “several ad agencies had let me down before.” We started at $500 a month, and by the second month she told us “the phone is ringing more every day.”

L
Lily · Massage studio owner New Jersey · client for 3+ years
2 months
Until she clearly felt
“more calls coming in”
3 yrs+
Working with us
without switching
$500
Starting budget
no big upfront bet
3 shops
Grew from 1 location to 3
We work with several other beauty owners in similar situations.
Every shop is different, so we build a plan around yours.
Tell us about your shop →
Why Google?

In the beauty business, clients really do look for you on Google.

Every owner has wondered: should the money go to Yelp, Instagram or Google? Here’s what 15 years of local marketing has taught ZOOMPOINT.

Search
What clients do first

She doesn’t think of your shop name first — she searches for what she needs.

"massage near me", "nail salon near me", "lash extensions near me" — when clients want a massage, nails or lashes, they usually open Google or Google Maps. The shops on the first screen and at the top of the map get most of the calls.

Reviews
Decide whether she taps

Ads bring her in; reviews make her actually call.

Google says review count and rating affect how a business ranks in local search (Google Business Profile Help). That’s why review invitations and replies are standard in every ZOOMPOINT plan, not an add-on.

It varies
By type of shop

Different shops need a different channel mix.

Massage, head spa and skin care are “search when you need it”: a stiff neck or a need to relax sends people straight to Google. Nail, lash and brow clients search Google too, but they also pick a shop by looking at photos of the work, so photos and reviews on your profile matter just as much. We decide whether to lean on ads or reviews based on your type of shop.

Run a head spa? How U.S. head spas price their services, what memberships cost and roughly what an ad-driven booking costs are all in our 2026 Head Spa Industry Report (in Chinese).

Dalin Talks Marketing

Why can’t clients find your shop? Dalin explains.

ZOOMPOINT’s “Dalin Talks Marketing” channel explains, in a few minutes each, the most common marketing mistakes local shops make. The videos are in Chinese.

美国华人商家:先避开这 5 个 Google 排名陷阱

More short videos

为什么你的店,在 Google 地图上搜不到?
新开的店没有客人?因为你没有做好这几步
地图上搜不到自己?商家点评没做到位
排名落后于同行?因为你忽略了 Google 商家资料
AI 搜索会如何抢占流量?

Watch all videos on YouTube →

ZOOMPOINT’s ground rules

Some money we won’t take.

This industry has plenty of packages that sound like a lot but can’t say what they actually do. Here is what ZOOMPOINT won’t do — use it to compare any provider.

No fake or ghost-written reviews

The Federal Trade Commission banned fake reviews in 2024 (FTC announcement). Getting caught means fines, and Google may remove the reviews.

We don’t invite only happy clients

Google doesn’t allow inviting only clients likely to leave good reviews (Google content policy). We invite every client who visits.

No marketing texts without consent

Marketing texts need the client’s consent, and every one can be stopped by replying STOP. Missed-call texts only go to people who called you.

No membership fees, no hidden costs

Monthly fees and setup fees sit right next to each price, with what the setup fee covers spelled out. No vague “big data membership fee”.

No “fully booked in 3 days” promises

Ads start bringing calls in 1–2 weeks; reviews and rankings usually take 2–3 months to show a trend. Be careful with anyone promising instant results.

We don’t hold your accounts

Your Google Business Profile, website content and ad account all belong to you. If we ever stop working together, everything goes back to you.

Real Client Websites

Websites we’ve built for beauty clients.

Real websites for massage, spa, head spa and lash businesses. Open one to see how clients call, get directions and book online in one tap.

See all 10 client websites →

Trusted Partners

Google Ads Partner badge Google Ads Partner
Microsoft Advertising partner badge Microsoft Bing
Meta Business Partner badge Meta Business
Shopify Partner badge Shopify Partner
FAQ

The 7 questions beauty owners ask most.

I’ve been burned by ad agencies before. Why should I trust you?
We completely understand. Plenty of companies in this business take your money and can’t say what they did. Here’s what ZOOMPOINT can promise:

1. Every price is public — monthly and setup fees are on our pricing page, with no membership fee.

2. A report every month — what we did, how many calls came in, how many new reviews, in black and white.

3. We’re right here in New Jersey — a real office and local team; you can meet us in person.

4. No long-term contract — reviews plans are billed quarterly and can stop at the end of any quarter; ads are monthly and stop with 30 days’ notice.

5. Some of our spa clients have been with us for 10 years — that says it all.
My shop only has 2–3 beds or stations. Can you still help?
Yes. Small shops can start with Google Profile Management ($199 a month) or Reviews Starter ($299 a month), both billed quarterly with no ad spend. We get your Google profile, reviews and missed calls right first, and once reviews build up, you can decide whether to add ads.
I can only spend $600–1,000 a month on ads. Is that enough?
Yes. For massage spas, head spas, nail and lash shops, $600–1,000 a month is a starting budget that can work — many of our clients started in that range.

The approach is to prove results on a small budget first, see which ads work, then decide whether to spend more. A small budget has to be spent right — there’s no room for waste.
How do you charge?
Every price is public:

Google Profile Management: $199 a month, billed quarterly, $199 setup fee, no ad spend.
Reviews Starter: $299 a month, billed quarterly, $299 setup fee, no ad spend.
Add Google Ads: Reviews Starter clients add $250 a month, billed monthly; ad spend is separate.

No membership fee. See the full comparison on Plans & pricing.
When we stop working together, who owns the accounts and content? Will anything be deleted?
It’s all yours. Your Google Business Profile, Google Ads account, Facebook / Instagram / TikTok accounts and website content are in your name; we just run them for you.

Logins: on platforms like Google and Facebook we manage as an “admin”, so we don’t need your password; for accounts we open for you (such as the website or domain), we hand you the login details.

After we stop: the profile info, posts, photos, ad settings and website content published while we worked together all stay. We delete nothing — we only remove our own access, and hand the website files back to you. If a platform removes content while we work together (for example in a review), we handle the appeal.
How soon will I see results?
Google Ads usually go live within a week of setup, and calls start coming in within 1–2 weeks. Profile and review results are slower — usually 2–3 months to see a trend.

First-month numbers aren’t stable yet. If anyone tells you you’ll be “fully booked in 3 days”, be careful.
How long is the contract? Can I stop partway?
There’s no long-term contract. Both reviews plans are billed quarterly and can stop at the end of any quarter; we remind you 14 days before it ends. If you’ve added Google Ads, the ads part is monthly and stops with 30 days’ notice, with no penalty.

See all questions →

Free Strategy Call

Let’s talk and find the right plan for your shop.

15 minutes. Tell us about your shop: how many beds, where clients come from today, and what kind of new clients you want. Whether or not we end up working together, you’ll get honest advice. The call is free and there’s no pressure.

  1. Add us on WeChat, or leave your phone number on the right
  2. A consultant contacts you within 1 business day to set a time
  3. We talk for 15–30 minutes by phone, WeChat or Zoom
✓English & Chinese ✓Monthly report ✓Real office in New Jersey ✓No membership fee ✓No long-term contract
📞 Call Free consultation →