Step 3 · Law firm SEO

Get found without paying per click

Legal clicks often cost $20–$50 or more. SEO puts you in Google Maps and organic results, where clicks are free. It’s slower than ads — trends usually show in 3–6 months — but it keeps working.

6 things we do for law firm SEO

Google Business Profile

One per office — practice areas, languages, hours, photos — with weekly posts and a reply to every review (never discussing a case).

Practice-area and city pages

Pages like “Flushing car accident lawyer” or “Brooklyn immigration lawyer”, each answering local clients’ questions.

Legal directories

Complete, consistent Avvo, Justia, Martindale-Hubbell and FindLaw profiles with bar admissions and practice areas.

Q&A articles

Articles on what clients actually ask — like “what to do after a car accident” — reviewed by your attorneys and marked as not legal advice.

Technical SEO

Speed, mobile experience, structured data, indexing and internal links, checked monthly.

Reviews

We invite satisfied clients to leave reviews — never rewarded or scripted — within state bar rules.

Which tier fits

  • Basic $599/month: one office, starting with Google Maps rankings
  • Standard $999/month: several practice areas, winning organic search with practice and city pages
  • Growth $1,599/month: competitive cities or case types, adding articles and links, with AI search optimization included

No one can guarantee a ranking — be wary of “guaranteed page one”. We report rankings, calls and forms every month.

Pricing

What this step costs

All prices shown. Choose it on its own or with the other steps. See all pricing →

Law firm SEO

$599/month

No setup fee · billed quarterly

Basic · Maps
Business Profile (practice areas, languages, offices), reviews, technical SEO, monthly report
$599/月
Standard · Maps + practice pages
Adds practice-area, city and Q&A pages, plus consistent Avvo, Justia and other directory profiles
$999/月
Growth · Full program
Everything in Standard plus legal articles, earned links and AI search optimization (GEO) included
$1,599/月
FAQ

About Law firm SEO

How long until SEO works?
Trends usually show in 3–6 months; longer for competitive markets like New York personal injury. Many firms run Google Ads for cases now while SEO builds.
Can you guarantee #1?
No — and no one honestly can. We do the complete work rankings depend on and report the data monthly.
Why do directories like Avvo and Justia matter?
Clients compare attorneys there, and Google and AI tools reference them. Incomplete or inconsistent profiles hurt rankings and trust.
Who writes the articles?
We draft them from real client questions; your attorneys review before publishing. Each is marked as general information, not legal advice.

Let us take a free look first

We review your ads and landing pages, show where clicks are wasted and which case types to focus on first.

Call Free Consultation