ZOOMPOINT
中文 Free Consultation
Marketing for law firms

Clicks cost dozens of dollars. Every inquiry should be the right case.

Legal clicks are among the most expensive. We split ads by case type, use landing pages that show your credentials and results, and filter out “just asking” inquiries so the calls you get are cases you want.

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Bilingual English & ChineseAd account in your nameMonthly reports

Firms we work with

  • Personal injuryPI, car accidents
  • Workers’ compWorkplace injuries
  • ImmigrationGreen cards, visas, citizenship
  • Family lawDivorce, custody
  • Real estate & businessClosings, contracts, LLCs
How customers search

Clients search for “who handles my case”

“Car accident lawyer” and “green card lawyer” need different attorneys and different pages. Mix them and you get calls you can’t take.

Injury

  • car accident lawyer
  • personal injury attorney
  • slip and fall lawyer

Workers’ comp

  • workers comp lawyer
  • construction accident lawyer
  • work injury attorney

Immigration

  • immigration lawyer near me
  • green card lawyer
  • asylum attorney

Family & business

  • divorce lawyer
  • real estate attorney
  • business lawyer
What we do

Qualified inquiries beat traffic

Ads by case type

Separate ad groups, keywords and copy per case type; exclude searches like free legal advice, how-to and jobs to raise Quality Score and lower CPC.

High-converting landing pages

Credentials, past results, reviews, a free-consultation button, forms and chat — clear on any phone.

Call tracking and case quality

Every call and form tied to its case type and keyword, and your feedback used to cut poor-fit traffic.

Follows attorney advertising rules

Copy and pages written to state bar advertising rules (e.g. New York’s “Attorney Advertising” label), with no promised outcomes.

Case study

New York firm: landing page conversion up 80%

A firm with thousands of cases and a 96%+ success record, looking to reach New York’s Chinese community through Google Ads. Over 18 months, qualified inquiries closed at a 90% rate.

Read the case study
+80%landing page conversion
+121%click-through rate
−48%cost per click
Videos (in Mandarin)

Keyword choice decides whether each click is worth it

From our YouTube channel 「大林聊推广」. The videos are in Mandarin Chinese.

谷歌推广系列 02：关键词分析的必备工具和使用方法

More short videos

好的落地页，决定客人是否直接下单
为什么你的广告费一半都被浪费了？
Google 广告的优点和缺点
流量会枯竭，但品牌资产不会
Pricing

From $300/month for ad budgets under $600

Ad spend goes straight to Google. Choose a 12-month term and the setup fee is $0.

See full pricing
FAQ

Questions law firms ask

Legal clicks are expensive — how do you avoid waste?
Split by case type, exclude searches like free legal advice and how-to, and use landing pages that screen out poor fits. Our New York client cut cost per click 48%.
What rules apply to attorney ads?
Every state bar has advertising rules — New York requires an “Attorney Advertising” label and no promised outcomes. We write to your state’s rules.
Will the AI assistant give legal advice?
No. It answers “do you handle this, how do I book, what should I bring”, logs a case summary for you, and leaves legal questions to the attorney.
Do you work in English and Chinese?
Yes — strategy, communication and monthly reports in either language.
Who owns the ad account?
You do. It’s set up in your name; if we stop working together, the account and data stay with you.

Let us take a free look first

We review your ads and landing pages, show where clicks are wasted and which case types to focus on first.

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