Google Ads for law firms: what it costs
The management fee depends on your monthly ad budget — the more you spend, the lower the percentage. Ad spend goes directly to Google.
Google Ads management fee
| Monthly ad budget | Management fee |
|---|---|
| Under $600 Starter | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
Example: with a $5,000 monthly ad budget, the fee is $5,000 × 15% = $750.
One-time setup fee
| Service term | Setup fee |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months Best value | $0 — no setup fee |
Setup covers account build, keyword research, ad copy, and call and form conversion tracking.
Legal clicks are expensive: immigration often $10–$40, personal injury frequently $50+. We generally suggest $3,000+/month, more for PI.
Add what you need
Not everyone needs all of these — we’ll recommend what fits.
Website
$799 / $1,999 / $2,999 (one-time)Hosting & care $79 / month
A landing page per case type with credentials, results, reviews and a consultation button; or upgrade your site ($799).
Google Business Profile management
$199 / month (billed quarterly)$199 setup
Practice areas, languages, office and consultation options, weekly posts and replies to every review.
AI receptionist chat
$199 / month$999 setup
Answers “do you handle this, how do I book” at night and weekends and passes a case summary to you; it never gives legal advice.
About pricing
Is ad spend included?
What is the service term?
How are multiple practice areas billed?
Let us take a free look first
We review your ads and landing pages, show where clicks are wasted and which case types to focus on first.