Google Ads for education: what it costs
The management fee follows your monthly ad budget — raise it in enrollment season, lower it after. Ad spend goes directly to Google.
Google Ads management fee
| Monthly ad budget | Management fee |
|---|---|
| Under $600 Starter | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
Example: with a $5,000 monthly ad budget, the fee is $5,000 × 15% = $750.
One-time setup fee
| Service term | Setup fee |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months Best value | $0 — no setup fee |
Setup covers account build, keyword research, ad copy, and call and form conversion tracking.
Education clicks usually cost $2–$10. We generally suggest $800+/month in season and about $300 off-season. Facebook ad management uses the same fee table.
Add what you need
Not everyone needs all of these — we’ll recommend what fits.
Website
$799 / $1,999 / $2,999 (one-time)Hosting & care $79 / month
An enrollment page per course with teachers, schedule, tuition and trial sign-up; or upgrade your site ($799).
Google Business Profile management
$199 / month (billed quarterly)$199 setup
Courses, schedules, age groups and photos, weekly posts with student work, and replies to every parent review.
AI receptionist chat
$199 / month$999 setup
Answers “what age, when does it start, how much” at night, books trial classes and emails you the lead.
About pricing
Is ad spend included?
How are Google and Facebook billed together?
What is the service term?
Before enrollment season, let us take a free look
We review your ads, website and how local programs enroll students, then give you an enrollment-season plan.