Enrollment marketing for education businesses

When parents search for classes, is yours near the top?

Enrollment is seasonal — before school starts, before breaks and before exams, parents search all at once. We plan Google and Facebook ads around those windows and use enrollment pages that make trial classes and sign-up easy.

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Bilingual English & ChineseAd account in your nameMonthly reports

Programs we work with

Chinese schoolsWeekend and after-school Chinese
After-school programsAfter-school, summer camp
Tutoring & test prepMath, SAT, AP
Arts & musicPiano, art, dance
Online coursesOnline language and courses

How customers search

Parents search for their child’s specific need

“Math tutor near me”, “summer camp” and “Chinese school for kids” are three different parents. Separate ads and pages make each one feel “this is what I need”.

Language

chinese school near me
mandarin classes for kids
online chinese tutor

Tutoring & test prep

math tutor near me
SAT prep classes
AP tutoring

After-school & camp

after school program near me
summer camp near me
STEM classes for kids

Arts & music

piano lessons near me
art classes for kids
dance classes near me

What we do

Planned around enrollment seasons

Budget by season

Concentrated spend before school (Jul–Sep), winter break, summer-program sign-ups (Mar–May) and exams; light presence off-season.

Google & Facebook ads

Google catches parents searching now; Facebook and Instagram reach parents by area and interest before they search.

Enrollment landing pages

Course details, teachers, schedule, tuition and a trial-class sign-up on one page — tested per course to find the best version.

Enrollment tracking & reports

See which ad every trial and enrollment came from and the cost per new student.

Case study

Hantok: sales up 127%

Online courses for learners of Chinese as a second language. Entering overseas markets, they had no connection with overseas Chinese parents, a new-brand trust problem and low web checkout conversion. We worked on landing pages, Google Ads and Facebook ads together.

Read the case study

120%+growth in orders

−48%click and acquisition cost

+127%sales growth

Videos (in Mandarin)

Digital marketing explained in 5 minutes

From our YouTube channel 「大林聊推广」. The videos are in Mandarin Chinese.

视频封面：数字营销就像开餐厅？5 分钟看懂完整逻辑 — 数字营销就像开餐厅？5 分钟看懂完整逻辑

From $300/month for ad budgets under $600

Ad spend goes straight to Google or Facebook. Start 1–2 months before enrollment season.

See full pricing

FAQ

Questions education businesses ask

When should we start advertising?

1–2 months before enrollment season: back-to-school is July–September, summer programs sign up March–May. Starting at peak means the account has no data yet and costs run high.

Google or Facebook?

Both work best together: Google catches parents searching now; Facebook and Instagram reach parents with kids the right age before they search. On a small budget, start with Google.

Are there limits on ads for children’s programs?

Ads target parents, not minors; Facebook doesn’t allow age targeting of under-18 users. We target parents by area and interests.

Do you work in English and Chinese?

Yes — strategy, communication and monthly reports in either language.

Who owns the ad account?

You do. It’s set up in your name; if we stop working together, the account and data stay with you.

Before enrollment season, let us take a free look

We review your ads, website and how local programs enroll students, then give you an enrollment-season plan.

Free Consultation Call 215-240-6884