Case study
How a two-location dental practice cut its cost per patient
What was wrong, what we did and what happened — with numbers from the practice’s Google Ads account.
New Jersey · Two-location practice
Solid Rock Dental: cost per new patient down 42%
ZOOMPOINT has handled the website and Google Ads since the first location opened. Both locations used to share one campaign — one did fine, the other was expensive. After 12 months, new patients from ads went from under 10 to 50+ a month.
−42%cost per new patient
−25%cost per click
+68%click conversion rate
50+new patients a month
The problem
- Both locations shared one campaign
- Geo targeting too broad, budget poorly allocated
- No ongoing landing page testing
What we did
- Separate campaigns, budgets, keywords and reports per location
- Budget by city, neighborhood and ZIP, shifted toward areas that book
- Schedule bidding focused on hours that produce appointments
- Landing page A/B tests: headline, call button, form length, reviews
Full data and screenshots: ZOOMPOINT case page (Chinese)
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