ATTL (refractory metals, state-owned group): cost per click down 50% in one quarter
−50%cost per click
+252%inquiries YoY
+329%leads
Go Global · ZOOMPOINT International
Helping Chinese brands and manufacturers sell in the U.S.
From market research to customer acquisition: understand U.S. demand and competitors first, then build the English website, ads and tracking that bring in overseas orders and inquiries. ZOOMPOINT has marketed in the U.S. from New Jersey since 2011.
U.S.-based teamAccounts in your company’s nameReporting in Chinese or English
What we handle
- Market opportunity researchDemand, competitors, pricing, channels
- English website & landing pagesShopify store or B2B catalog
- Google & Meta adsSearch, Shopping, PMax, Facebook
- SEO & AI searchLong-term organic traffic
- Monthly reporting & optimizationOrders and leads, not just clicks
Common challenges
Entering a new market takes more than exporting a product
Great product, little visibility
Your factory is strong, but your brand doesn’t show up when U.S. buyers search.
Too dependent on distributors and platforms
Middlemen take the margin, and the customer data isn’t yours.
Unsure which products have U.S. demand
Many SKUs, no clarity on where to put the budget.
Traffic, but few qualified inquiries
English copy, product pages and trust signals don’t convince visitors.
Clicks, but no profitable sales
Targeting too broad — the budget goes to people who won’t buy.
No local market know-how
No local experience or hands to execute, and no way to tell what’s wrong.
Industries
Industries we focus on
Home & living
- Furniture, home improvement
- Storage, lighting, home accessories
Outdoor & patio
- Outdoor furniture, pergolas, shade
- Garden tools, outdoor living
Small appliances & electronics
- Kitchen and cleaning appliances
- Consumer electronics and accessories
Industrial & commercial
- Machinery, components, tools
- Specialized equipment and materials
Services
Three stages: research, build, then optimize
You can start with research only and decide after. Pricing depends on products, markets and scope; you get a written proposal after the consultation.
Market opportunity research
- U.S. demand analysis
- Competitor and pricing research
- Keyword and search demand
- Channel opportunity assessment
- DTC vs. B2B strategy
- 90-day market entry plan
Market entry & acquisition setup
- English website and landing pages
- Google Ads and Shopping
- Meta ads
- GA4 and conversion tracking
- SEO foundation
- Lead capture and CRM
- Launch and testing
Ongoing global marketing
- Google and Meta ads management
- SEO and content
- Conversion optimization
- Search term and competitor analysis
- Monthly performance report
Two growth models
Selling direct or finding distributors? Different playbooks
DTC brand growth
For brands selling directly to U.S. consumers.
- Shopify / ecommerce site
- Google Shopping and Performance Max
- Meta ads
- Product landing pages
- Conversion rate optimization
- ROAS and acquisition cost analysis
B2B lead generation
For manufacturers, industrial products and companies seeking distributors and importers.
- B2B website and product catalog
- Google Search ads
- SEO
- LinkedIn marketing
- Distributor and importer inquiry funnels
- Lead qualification and tracking
Real results
Overseas marketing we’ve done for Chinese companies
Read the case (Chinese)
Combat sports gear: from OEM factory to own brand, 839% ROAS
839%overall ROAS
722%Smart Shopping ROAS
California tent & umbrella brand: Facebook ROAS up to 561%
561%ROAS
−25%cost per click
+68%click conversion rate
Figures come from case studies published on our main site (in Chinese); see each case for the period and details. All case studies
How we work
Understand first, then spend
- Step 1
Business & product review
Your products, strengths, target customers and current overseas business.
- Step 2
Market research
Target market, main competitors and channels.
- Step 3
Build the infrastructure
Website, ads, SEO and conversion tracking.
- Step 4
Launch & optimize
Adjust monthly based on real orders and inquiries.
FAQ
FAQ
Is ZOOMPOINT in China or the U.S.?
Our team is in Marlton, New Jersey, and has marketed businesses in the U.S. since 2011. We work in English and Chinese, over WeChat, Zoom or email.
We don’t have an English website yet. Can we start from zero?
Yes. We can start with market research, then build an English store or B2B catalog, ads and tracking. If you already have a site, we review it first.
How do we choose between DTC and B2B?
It depends on price point, repeat purchase, logistics, after-sales and your current channels. Many factories do both. The research stage ends with a recommendation.
Who owns the ad accounts and website?
Your company does — they’re opened in your name and we manage them as admins. If we stop working together, everything stays with you.
How is pricing set?
By number of products, target markets and scope. You can start with research only. Ad spend goes directly to Google and Meta, not through us.
How soon will we see results?
Ads produce data within a week or two; it usually takes two to three months to see which products and countries deserve more budget. SEO takes longer. We don’t promise specific sales or ROAS.
Ready to take your business into the U.S. market?
We’ll look at your products, market opportunities and current marketing, and give you written recommendations — free, whether or not we work together.
- WeChat: ZOOMPOINT
- 215-240-6884 · Mon–Fri 9am–6pm ET
- info@zoompoint.net
Free consultation
We reply within one business day — by email, WeChat or phone.