Google Ads for contractors: what it costs
The management fee depends on your monthly ad budget — the more you spend, the lower the percentage. Ad spend goes directly to Google. Add a website or quote tool only if you need them.
Google Ads management fee
| Monthly ad budget | Management fee |
|---|---|
| Under $600 Starter | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
Example: with a $5,000 monthly ad budget, the fee is $5,000 × 15% = $750.
One-time setup fee
| Service term | Setup fee |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months Best value | $0 — no setup fee |
Setup covers account build, keyword research, ad copy, and call and form conversion tracking.
Clicks in remodeling usually cost $5–$30, depending on project and city. For steady inquiries we generally suggest at least $1,500/month in ad spend.
Add what you need
Not everyone needs all of these — we’ll recommend what fits.
Website
$799 / $1,999 / $2,999 (one-time)Hosting & care $79 / month
A lead-focused site with a page per project, job photos and reviews; or just upgrade your current site ($799).
Instant quote tool
$79 / month$499 setup
Price ranges by size, project and materials; homeowners leave a phone number to book an estimate, and you get an email instantly.
Google Business Profile management
$199 / month (billed quarterly)$199 setup
Service-area setup, weekly job photos and replies to every review.
AI receptionist chat
$199 / month$999 setup
Answers “do you do this job, when can you come out” at night and on weekends, and emails you the lead.
About pricing
Is ad spend included?
What is the service term?
Do I need the website or quote tool?
How do you charge for multiple projects or cities?
Let us take a free look first
We review your current ads, website and what local competitors are running, then tell you which project to promote first.