Google Ads for tax firms: what it costs
The management fee follows your monthly ad budget — raise it in tax season, lower it after. Ad spend goes directly to Google.
Google Ads management fee
| Monthly ad budget | Management fee |
|---|---|
| Under $600 Starter | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
Example: with a $5,000 monthly ad budget, the fee is $5,000 × 15% = $750.
One-time setup fee
| Service term | Setup fee |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months Best value | $0 — no setup fee |
Setup covers account build, keyword research, ad copy, and call and form conversion tracking.
Tax-season clicks often cost $3–$15. We usually suggest $1,000+/month in season and $300–$600 off-season to stay visible.
Add what you need
Not everyone needs all of these — we’ll recommend what fits.
Google Business Profile management
$199 / month (billed quarterly)$199 setup
Services, languages, tax-season hours and booking link, weekly posts and replies to every review.
Website
$799 / $1,999 / $2,999 (one-time)Hosting & care $79 / month
Separate pages for personal tax, business tax and bookkeeping, with document checklists; or upgrade your site ($799).
AI receptionist chat
$199 / month$999 setup
Answers hours, fees and what documents to bring, and books appointments; it doesn’t give tax advice — it takes a number for you.
About pricing
Is ad spend included?
How is the fee calculated when we raise the budget in season?
What is the service term?
Before tax season, let us take a free look
We review your Google listing, website and local competitors’ ads, then give you a tax-season plan.