Case study
How a Florida seafood restaurant grew weekday and online orders
What was wrong, what we did and what happened.
Florida · Seafood restaurant
Florida seafood restaurant: online orders +156%, dine-in +79%
Full on weekends but empty on weekdays, high delivery-app commissions and unfocused Facebook ads. We used local ads, bilingual short videos and the restaurant’s own ordering page to build weekday and online orders.
156%more online orders
79%more dine-in traffic
The problem
- Relied on regulars — busy weekends, empty weekdays
- High delivery-app commissions and no customer data
- Unfocused Facebook ads returning only 1.2× ad spend
What we did
- Local Google ads targeting families within 5 miles with a family-meal offer
- Bilingual “food tour” short videos on Facebook for younger diners
- Its own one-tap ordering page to cut commissions; a free dessert in exchange for email
- Daily data review — cut weak channels and focus budget on peak hours
Full data and screenshots: ZOOMPOINT case page (Chinese)
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