Google Ads for movers: what it costs
The management fee depends on your monthly ad budget. Ad spend goes directly to Google. For movers, the instant quote tool is the most valuable add-on.
Google Ads management fee
| Monthly ad budget | Management fee |
|---|---|
| Under $600 Starter | $300 / month |
| $600 – $3,999 | $599 / month |
| $4,000 – $49,999 | 15% of ad budget |
| $50,000 – $90,000 | 14% of ad budget |
| $90,001+ | 12% of ad budget |
Example: with a $5,000 monthly ad budget, the fee is $5,000 × 15% = $750.
One-time setup fee
| Service term | Setup fee |
|---|---|
| 1 month | $699 |
| 3 months | $499 |
| 6 months | $299 |
| 12 months Best value | $0 — no setup fee |
Setup covers account build, keyword research, ad copy, and call and form conversion tracking.
Moving is competitive; clicks in big cities often cost $5–$25. For steady quote requests we generally suggest at least $1,000/month in ad spend.
Add what you need
Not everyone needs all of these — we’ll recommend what fits.
Instant quote tool
$79 / month$499 setup
Price ranges by rooms, floors, elevator and distance; customers leave a phone number to lock it and you get a full email.
Website
$799 / $1,999 / $2,999 (one-time)Hosting & care $79 / month
Separate pages for local, long-distance and office moves with USDOT, insurance and real photos; or upgrade your current site ($799).
Google Business Profile management
$199 / month (billed quarterly)$199 setup
Service-area setup, weekly job photos and replies to every review.
AI receptionist chat
$199 / month$999 setup
Answers “are you free that day, can you move a piano” at night, and emails you the lead.
About pricing
Is ad spend included?
What is the service term?
How are quote tool prices set?
Should we pause ads in the slow season?
Let us take a free look first
We review your current ads and website and how local competitors quote, then tell you what to fix first.